Some of the ideas that I found most important while watching Fresh, were the lack of knowledge in regards to the food we eat, Americans obsession with cheap convenience, and another case of big business vs. small business.The first two ideas mentioned go hand in hand. In order to satiate our desire for cheap, convenient food, these industrial farms go to great lengths to mass produce these food products. “Part of our responsibility as stewards of the Earth is to respect the design of nature.” I am pretty sure that packing live-stock into extremely cramped conditions was not the design of nature. I was alarmed by the amount of medication used to treat these animals in order for them to survive in these “monocultures”. I was even more disturbed to hear that a lot of diseases we fear when preparing our food were the result of factory farming and their insistence on non-traditional farming techniques. Anything to pad the bottom line, right? I cannot say that I will make sweeping changes to my diet, but after watching Fresh I feel like I owe it to myself and my family to at least re-evaluate it.
It is a shame to see economies of scale creep into our lives on our dinner plates. However, anyone who has ever taken an economics class knows that big business will almost always justify the means by the end product. The end product in this case being convenient, inexpensive food. Although sad, it is not surprising that these industrial farms have taken the same models used to produce general merchandise and applied it to the farming industry. It was refreshing to see that these smaller farmers have counter acted the comparative advantage of industrial farms by forming co-ops. Perhaps it is our duty as consumers to support these healthier food products even if it means paying a little more at the register. As suggested in the movie, if it is not paid at the register, it will be paid somewhere.My final thought is how much I enjoyed hearing the smaller farmers discuss the differences in their products. While they informed you of the dangers of producing and consuming mass quantities of live-stock, they seemed more interested in championing their methods rather than condemning industrial farming. It was nice to see people so passionate about what they do.