Political change underscored the cultural change. Franklin Roosevelt led New Deal Democrats, which took over the reins of government from the Republicans, who had maintained for a generation control of the government, utilized the mass media to promote their politics and American values, including belief in the “common man.” When Roosevelt created the New Deal it gave American's a sense of hope and a new found spirit. In time of a national depression, the President tries to instill faith in his people. We see this even today when Obama ran for president before his first term, his campaign slogan was all about hope and change during our recession.
Obama's campaign slogan in 2008, he wanted to instill hope in Americans.